Branding
Ubuntu Adventures is an active tourism company from the North of Spain. The company was born from the love of nature and kindness towards other people through the Ubuntu philosophy.
They promote a special way to spend vacations respecting the environment and believing in a sustainable tourism that allows you to enjoy nature in every way.
Challenge
To create a logo/corporate identity for an adventurous and a very dynamic start-up.
Transmitting a new travelling philosophy of low-impact, ecological, socially compatible and high quality.
Defining a direction and style for the logo which then could be applied to various materials.
Solution
A branding that combines adventure, ecotourism and cultural aspects of a discovery tour.
Most of the Ubuntu Aventuras activities are placed in an area known as the Spanish Fjords and this logo is inspired by this astonishing area.
I created several versions of the logo, with subtle changes along with colour options. This was then refined and a finalised logo was then applied to signage and stationery.
