Brand
Lutheria AV is a luthiers company. His founder Agustin Varela is a musician and luthier based in Spain. He repairs electric and acoustic instruments as well much as pedals and amps.
Challenge
To create a logo/corporate identity adaptable for the stationary and future digital and print adaptations.
Solution
An identity inspired on the complexity of the notes, rhythm and different moods that only music can make us feel. The result of merging together all these elements is a strong and musical visual feel.