Brand
Descendo is the official distributor of Perfect Descent Climbing Systems in the UK. Perfect Descent Climbing Systems produces superior automatic belaying devices and is the official automatic belaying of the International Federation of Sport Climbing. Built by hand in the USA and backed by responsive customer service around the world.
Challenge
To create the best communication design solutions.and develop a clear brand identity. A professional branding that represents Descendo’s values and dynamism.
Solution
The creation of and smart and effective logo that represents Descendo in the best lights. I developed a Brand Book with the brand guidelines, a set of icons, and graphics. I also worked with Descendo to bring the design and functionality of their website inline with the new branding.
